During the Hairy Men Gala Event the Testes Two Venture Capital firm announced their backing of Jones, Smith and Elm Street who has developed a line of testosterone enhanced products.
Initial funding is $15M to support the aggressive but seductive business plan of the startup.
Bobman Jones, founder of JSES, introduced the Manly Diet Bar and Studly Croutons, that are the just the start of many complementary offerings intended to fill a shelf area called Men Only strategically positioned next to the beer.
Larry King, commentator and product spokesman, interviewed Joe Willy Namath about his experiences as one of the first test groups.
Namaath stated: "Wow, forget size this product intensifies the feel of the mating experience about ten fold".
King, who has been married 14 times, added: "I would have been married about 50 times if I had this stuff earlier".
King also interviewed Charlie Sheen who simply said: "Oh my God".
Daniel Craig concluded: "Forget size go for the bloody intensity of feel".