Both industries following parallel paths when it comes to the marketing of new formulas or technologies, personal communication and hair care customers are getting confused over recent product offerings by both Google and Nexxus companies.
While Nexxus Company produces specialty "high end" hair shampoos, conditioners and new protein enrichment treatments, their recent advertising campaign seems to have overlapped Google's messaging with regard to "assumed" cell phone features.
Retailers selling the Google Nexus One, report women and some men asking for the phone that "provides extra bounce", an assumed feature that somehow protects the phone when dropped. Other bizarre questions from consumers include queries into the phone's ability to, "protect against sun damage, dirt and pollution", while other customers are just looking for the bling factor, asking for the phone with that "extra luster and shine".
Google marketing execs caught on to the unintended advertising mistake by Nexxus, but were happy to have the steady, though misinformed stream of new customers. "If they want to hear that our phone has an improved humidity barrier or gives their hair that extra shine, who are we to tell them otherwise. Oh, and by the way, you can surf the web on it too."