McTaco Hut has introduced a new mascot and a new menu item. All current Chalupa products have been removed from the menu and replaced with the new Chalupacabra line. This product will be promoted by the company's new mascot and commercial spokesman, the Chalupacabra Chupacabra.
The Chupacabra is an animal considered to be a folk legend. It looks like a cross between a hyena, a coyote, and Oprah Winfrey without her make-up. The animal's name translates into English as "Goat Sucker" and has long been rumored to be responsible for deaths in goat herds all over Mexico.
For the ad campaign, their mascot will be "Chupito," a small Chupacabra that loves Chalupacabras and wants his parents to take him there to eat. Toys for the kid's meals will be small, beanie baby sized stuffed animals of Chupito from now through the end of November. In December, kid's meal toys will be Chalupacabra themed Christmas tree ornaments.
Abel Rodriguez, a spokesman for McTaco Hut and a board member for PETA (People for the Ethical Treatment of Animals) has assured reporters that there is no chupacabra meat in the new products and that no animal has been harmed in the making of the commercials.
Pending success of the new ad campaign, they are in negotiations to create a new cartoon television show: Chupito and Friends. It would follow the adventures of the Chalupacabra and his buddies: a Yeti, a Big Foot, a Loch Ness Monster, and a Pooka.