Lawyers for the estate of the late Jade Goody have sued a large multi-national candy making company for trademark infringement in International Courts (through the United Nations).
Attorney Mark Schaeffer said that "we have determined that the company in question is unfairly trading off of the name and reputation of our client and is attempting to make a profit off of her death and her fame. We want the candy company to stop referring to their products as Goody Goody Gum Drops."
When told that the expression Goody Goody Gum Drops was not trademarked as it has been in use by several candy manufacturing companies, and that it has existed in the public domain since 1924, Schaeffer was not amenable to dropping his legal proceedings. "They are not only using the name of Jade once, they are using it twice. That means that I should sue for twice as much money."