Electrolux Group announced last week a recall of all canister vacuum cleaners made by the company since 1949. The worldwide recall follows several dozen incidents in which small children have been sucked up by the vacuum's strong motor. A Newark, New Jersey family recently won an undisclosed amount of money in a wrongful death lawsuit involving the loss of their 12-year-old daughter.
Mr. Hans Stråberg, CEO of Electrolux reaffirmed his commitment to the Electrolux way of doing things. "We focus on really understanding consumer needs and problems related to household and garden work. By increasing our consumer insight, we are able to develop even more new products that solve these needs and problems. By being No. 1 in understanding consumers, we will strengthen the Group's position as the world's No.1 choice."
Asked about the over-suction problem with Electrolux vacuum cleaners, Mr. Stråberg said, I want consumers to look at our products and say: "Hey! How did Electrolux know I needed this? This is great!" We will develop products and services with innovative features and functions, making life easier for our consumers and customers."