General Motors has Harley Earl selling Buicks. Now it's Ford's turn to revive its own historical figure.
Henry Ford, who built the Model T, will soon appear in Ford commercials, and there's no better time for it. "Obviously, Henry Ford showed the world how to build the most perfect cars," said William Clay "Bill" Ford, who is the current president of the Ford Motor Company. "So we'll be honoring the legacy of the man by reviving him and selling cars."
Instead of sticking to just one brand (as Earl does for GM), Henry will also show up in ads for other Ford products, such as Lincoln-Mercury and Mazda. "We're out to show the world that we're not one-dimensional, like GM," Bill Ford said.
Earl will be stepped up in GM ads as well. He reportedly signed a new deal with Cadillac to pitch that division's new vehicles, and he's also talking with Chevrolet, Pontiac and Saturn for potential gigs, but he'll continue to be the main attraction for Buick.