US and A - Rupert Murdoch's Fox Broadcasting Company announced on Monday that it will begin airing a program already deemed "the most popular reality television series since Telemundo's El Avestruz es el ave más grande que ha logrado sobrevivir hasta nuestros días".
So You Think You Can Be America's Next Men's Synchronized Rifle Drill Squad will air Thursday nights -- taking the place of Are You Smarter Than a 5th Grader?, which has languished in recent months ever since host Jeff Foxworthy referred to a contestant as a "F**ing Moron". (As it turns out, the mental age of the contestant actually was between the ages of 8 and 12.)
Prior to the show airing, S.Y.T.Y.C.B.A.N.M.S.R.D.S. already has twice the Nielsen rating of its next closest competitor (American Idol).
Although only a handful of celebrities have openly endorsed the project, including Golden Globe-nominated actor R. Lee Ermey and the late Charlton Heston (who called it "good for the reality TV genre"), Fox executives intend to press forward with what they are calling a Clear-&-Hold Strategy.