Anheuser-Busch announced today that it has signed a landmark advertising deal with the Bush family, including former President George H. W. Bush (George Bush Senior), current President George W. Bush, and others. Terms of the deal were not disclosed, but collectively the deal is reported to exceed $100 million in total value over the next 5 years.
The first set of commercials to come out of the deal will involve the two presidents and the Busch beer brands. The two will be pitted against each other as supporters of Busch and Busch Light. The original Busch dates back to the 1950s, and is known for having a substantial flavor and feel to it. Busch Light is far newer, and of course, has fewer calories. Bush Senior will make fun of the current president in the process, joking that he's "not weighed down by all that experience, intelligence, or wisdom."
The deal also includes the youthful George P. Bush for Tequiza, a successful new combination of beer with tequila, which is a hit in the Latino market. The young Bush is the son of Florida Governor Jeb Bush and his Mexican-born wife Columba.
Last but not least, first daughters Jenna and Barbara Bush will advertise for a specialty brew known as Wild Blue, which the company says is, like the girls, "pleasant, ripe, with some zestiness and a touch of tart."
Anheuser-Busch had been trying to work a deal with Hillary Clinton for Bud Ice, along with some prospect of working with Bill Clinton as well. Marketing executives decided against it after Hillary had trouble with Barack Obama.