Silicon Valley - It's been one year since Apple launched its iTunes music download service, and by all measures it has been a success. That's not enough though for ambitions CEO Steve Jobs who is now extending the service to include food and snacks.
"We've had 70 million downloads in the last year, and that's quite an achievement." Jobs shared with reporters. "Consumers are clearly seeing iTunes as a purchasing channel, so we feel, why not capitalize on that?"
Originally, the first product planned was to be Pepsi, but following shaky results of the Pepsi - iTunes promo, Microwave Burritos have been chosen instead.
Apple shared with reporters, "The Microwave Burrito is the perfect choice for this trial. We're still ironing out the glitches with the system so we've chosen the product for which consumers have the lowest quality expectation. Degradation after download should be barely noticeable."
Internet users with DSL or Cable should be able to download an entire Burrito in about 28 seconds. Dial-up users may have to wait up to 5 minutes, still quicker than going to the kitchen and making one yourself.
Mac and Windows users can take advantage by installing the FREE iTunes software, then simply add the $450,000 USB or Firewire AtomRegenerizer.