Roger Federer, the world number one tennis player, has bought the men's fashion and lifestyle magazine GQ. In a statement today he announced why he had made this surprise move:
"There is currently a debate about whether I am handsome or not. The comments on blogs, forums and quality spoof websites never mention that I am the face of the current Gillette alpha male campaign (although once I ditch Thierry and Tiger it will be a lot sassier) - nor that Maria Sharapova thinks I am hot. Therefore, to bring this tale to an end I have decided to buy a globally recognised magazine so that I can set the record straight."
Setting the record straight appears to mean festooning the magazine with pictures of himself and padding out the publication with articles about how beautiful women find him alluring. Federer could not find anyone to edit his glossy or work for him, and so is having to write all the articles himself.
"It is hard work, but it will be worth it in the end when I am crowned most handsome sportsman ever to have lived," the tennis player said. "Now I must get back to my current piece of why Cheryl Tweedie is seeking revenge on Ashley with a night of naughty, oiled-up pleasure my good self."
Setting the record straight also means not wanting to be seen as a gay icon. "My magazine is to show straight and bi curious women why I am so gorgeous. I do not want to be attractive to men - and if I am I do not care - and I tell George Michael that every time he rings."