LONDON. Breaking the tradition of years, and every one of the aims and strategies that has held the famous 'easy' company in good stead, Stelios Anjwoydasomething-i-don't-know-your-surname had recently announced the new dangerous, daring and risky venture; one that this crazed reporter is desperate to look more into.
'Hard-Jet' is a completely different service. For a start, it's fleet consists of 17 new Boeing Dreamliners, with the engines taken out. Indeed, even before this action the Dreamliner was one of the most environmentally friendly aircraft around. Now Hard-Jet have surpassed themselves by forcing everyone to cycle their way through mid-air.
Not only this, on-board food has been cut out completely. The only item a passenger will be able to buy on the trolley will be sweat-bands, water, carrots and paper mache models of the Dreamliner.
To add to Hard-jet's ethical stance, Stelios has revealed that because of fears to the local environment, the airliners will only be allowed to land on already crammed and full airports.
This humble business reporter is stunned at the level Hard-Jet is going to go in order to persuade consumers it is ethical. Obviously Stelios himself is convinced he is following the trend and has predicted sales as 'green'.
This statement helps neither the shareholders or business analysts, but will go further to hoodwink the public into believing the low-cost company can be beneficial to the environment.