After all the hoop-la surrounding Apple's announcement yesterday about the introduction of the iPhone, the computer giant has today unveiled the prototype for their iCar.
The vehicle, designed to fit in the owners pocket, is set to revolutionise the motorcar industry just as the iPod did with hi-fi back in 1947.
Motoring wide boy, Jeremy Clarkson, told The Spoof:
"This is a silly idea and this thing is not going to change motoring at all in my view. I still have a wind-up gramophone to play my vinyl records and listen to 8-track in all my vehicles.
"It looks fiddly and what happens when the battery runs out? Eh? I bet they expect people to buy a new one! It's a bloody stupid idea"
But Apple doesn't accept this view. Granny Smith, their PR Director told us:
"The iCar is the way forward and we don't accept any criticism on this. We are right and anyone who doesn't agree is simply deluded"
Our Motoring correspondent, Stirling Ross, was one of the few press people to have a go in the car. He reports:
"Nought to sixty eventually but it was a bit sluggish when cornering"