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Topics: Food

Friday, 20 October 2006

image for Subway introduces new Sandwich-in-a-Sandwich sandwich.
Mr Sub's new Sandwich-on-a-Sandwich

Williamsburg, Idaho (IBC) - Subway sandwiches of Williamsburg, Idaho introduced a new sandwich style at 9.00am this morning. Subway's new Sandwich-in-a-Sandwich sandwich is one entire Subway sandwich lovingly placed inside another full sandwich. In essence one sandwich is a mere topping to another sandwich.

Spokesperson Helmut Kohl said of the sandwich, "It brings sandwiches to a whole new level."

Consumer testing has revealed the new sandwich is approximately twice as good as a regular Subway sandwich. The new sandwich is expected to cost approximately twice as much as a regular Subway sandwich.

Analysts predict the new Sandwich-in-a-Sandwich sandwich is likely to invite robust competition form other sandwich makers.

Mr Sub has announced plans to match Subway's Sandwich-in-a-Sandwich with their own Sandwich-on-a-Sandwich concept sandwich. The Sandwich-on-a-Sandwich concept sandwich would feature one entire sandwich caringly placed a top another Mr Sub sandwich and then grilled to perfection.

McDonalds entered the Sandwich Wars during a 10.30am press release where they presented their new Egyptian themed Pyramid Sandwich. The Pyramid Sandwich is formed by placing one McDonald deli sandwich on top of a base of two other deli sandwiches.

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