PC-Matic, a computer utility that promises to be all things to all computers has recently blanketed television with its ads. In the most recent ad, a tall, bald technician hands a female client an invoice for $300 for repairing her slow, virus-infested PC. When she whines - saying how helpless and frustrated she feels - he offers her a "free download" of PC Matic that kills off the viruses and speeds up her old computer in about 5 seconds. "The viruses are gone!" she says breathlessly, although it is not clear how she knows this. "And my computer is so much faster," she bubbles, although she doesn't seem at the time to be doing anything with it that would allow her to judge its speed. Then the geek rides off into the sunset in a white van with the license tag 'PC Matic!'
"This guy was an employee of PC Matic all along, the actress alleges in her law suit, but first he charged me $300, and still left my computer a mess for PC Matic to clean up. And everyone knows that the so-called "free download" actually costs $50," she added. "I was told by the producers that I would be seen as a little naïve," she said, "but instead I look like a first class idiot or the victim of a scam."
Legal analysts consulted by the Spoof agree that the ad is a real head scratcher, although they note that the double charging and the deception portrayed in the scene do not appear to be hindering sales.
In a terse reply to news of the lawsuit, the manufacturer of the widely hyped software denied all charges and also denied the validity of mounting complaints by customers who allege that the product doesn't work as advertised. "Go to our website, "the spokesperson said to this reporter, "and you will find hundreds of reviews saying what a great package it is!"
"But these users claim that that you have filled your website with hundreds of fake reviews, posted by your advertising agency. Is this true?"
"How do you think those reviews were posted? By carrier pigeon? Our advertising agency also uses computers with PC Matic on them. That makes them real reviews."