It's the ultimate beverage: an energy drink, sports drink, and Viagra-like sex boost in one can.
Called Bed Bull, the product is scheduled to be launched this year.
The drink is a potent cocktail of caffeine, electrolytes for athletic ability, and an ingredient similar to Viagra that promotes sexual arousal. Its effects last for up to six hours.
"We've pushed the beverage envelope as far as it will go," said Sadie Cringe, Vice President, Marketing, SlakeFest Sweet Industries, the maker of the new product. "With this product every man can be a sexual athlete."
There are concerns that the drink could have serious side effects. In test markets companies complained of a significant rise in absenteeism and sleeping on the job. Some couples were admitted to hospital suffering from exhaustion and malnutrition.
Still, the manufacturer expects Bed Bull to take the beverage market by storm.