This was monkey business, with a capital B.
Turns out Darwin (yep, that's the monkey's name), who was wearing a shearling coat as he roamed the parking lot, was doing some modeling for his clothing business, which -- you guessed it -- manufactures and sells shearling coats.
Speaking to a reporter who understands monkey talk, Darwin said he believes in the personal touch. "Twitter and other social media sites are okay," the monkey told the reporter, "but there's nothing like going right out to the public and presenting yourself and your product."
Apparently he's right. In fact, Ikea wanted to hire him on the spot for public relations work, but Darwin wasn't interested, especially when he discovered that his little stroll through the Ikea parking lot had created a huge demand for the shearling coats sold by his company.
Sent to a primate sanctuary, Darwin is delighted. He told the reporter, "I'll be getting free room and board, and I'll have lots of time to run my business. As soon as I get my computer, fax, and phone installed, I'll be all set to go!"
Survival of the fittest?