Cocoa Beach, FL - a spokesperson for the very successful "Life Is Good" clothing company which was started in a garage by two brothers, has announced that they are diversifying to keep pace with current economic trends.
Siting downward profit margins since the beginning of the global financial collapse, "Life Is Good" will soon be coming out with a product line aimed at those who have been caught in spiraling downturn.
"It seems that some people out there don't think that life is all that good right now, so buying a t-shirt that shows just how into hiking they are, isn't on the top of their Christmas shopping list." Said Spokesperson Buddy Funlander. "We have conducted thorough marketing research across a wide range of customer focus groups and the testing came back to us with startling results, almost everywhere, except for Manhattan, West Palm Beach and Malibu, think that life kinda sucks right now."
The lovable stick figures, with their goofy grins, that are featured on the "Life Is Good" products will still be featured in the company's new line, but instead of riding mountain bikes, playing volleyball and kayaking, the characters will be doing other activities that are more in tune with the "Life Sucks" product line. The stick figures will be depicted in activities such as dumpster diving, sleeping in their car and pawning their grandmother's jewelry. Word has it, that the goofy grins will be wiped from their faces.
The t-shirts, which should be out in time for Christmas, will come in black and two
Shades of grey.