AT&T has unveiled its latest TV commercial, "Silent Treatment." The spot is intended to celebrate the advantage of having AT&T's messaging plan.
It opens with the new spokeswoman for AT&T, a neurotic teenage girl, sitting in her room as she calls her boyfriend to inform him she's giving him the silent treatment. She is stalking him and has already called him multiple times.
One advertising executive interviewed for feedback about the new spot said, "I would hang up right away on this campaign. The girl is stupid and creepy."
The current ad campaign represents a continuing trend in so-called "uncivil advertising." AT&T's previous TV commercials featured the catchphrase, "We're AT&T. You can go f*ck yourself."