Sparks and Mensa, the clothing store for the High IQ High Street shopper, are to launch a range of clothing suitable for nudists.
"Intense market research at a variety of nudist camps and beaches have led us to believe that such a range would not only be welcomed, but essential," said clothing designer, Paul Ethene.
Ethene has spent three months on nudist beaches around the world asking nudists about their clothing habits.
"It's been illuminating," said Ethene. "Barbecues are a particular hazard for nudists. As is the lack of pockets."
The new range, due out in time for summer, is made of transparent cotton, so it is breathable, and yet still leaves nothing to the imagination.
"We have managed to incorporate pockets into all our garments," said Ethene. "This is something that we have been told is important."
The S&M range of aprons is expected to sell particularly well.
"If the range sells well," said Ethene, "then we will be producing a range of transparent winter clothing. Fleeces, coats and ski gear. This will allow nudists to go skiing, something that has previously been inaccessible."
Although primarily aimed at nudists, the transparent clothing range is expected to be a big hit among non-nudists who want to be a little more daring and revealing whilst not breaking the social etiquette of wearing clothes in public places.
"We've already had enquiries about our transparent ties," said Ethene. "Men who like wearing ties, but want to look like they are more casual are extremely interested."
The transparent clothing is available in a complete range of colours.