The Dial Corporation has announced plans to introduce Left Guard deodorant.
Left Guard will be positioned for the sports enthusiast, and TV commercials will feature famous left-handed athletes such as Reggie Jackson, Bruce Jenner, Bill Walton and John McEnroe. The chemical formula of Left Guard will help ensure maximum protection for lefties.
According to a company press release, Right Guard deodorant is currently the second largest brand in the male deodorant category, and future Left Guard sales will make the combined brands number one. The press release goes on to say that, "Left Guard will be the first antiperspirant to be specially formulated for use in the left armpits of left-handed people. A variety of studies suggest that 10 percent of the world's population is left-handed. Left-handed people and left armpits have a different chemical make-up than righties and right armpits. Left Guard will meet the needs of under-served underarms."