The leading soft drink suppliers Coca Cola and Pepsi have both announced that in order to meet product labelling rules in California they are reducing the amount of caramel colouring in their products.
However, neither company has explained the ramifications of the change, and it is only due to the statements of small independent cola producer KinkyCola that this is now becoming understood. They say that with the new recipe, their cola will no longer maintain its dark brown colour and will instead become an amber yellow.
KinkyCola CEO Geoff Ervesent says that it is an inevitable effect of reducing the colouring in cola. "We believe all colas will be yellow after the change. People will just have to get used to it. The use of brown bottles will disguise it on the supermarket shelves, but once poured it will be obvious."
The company have also stated that due to the ingredient alteration, several other attributes of cola will change. Whilst the product will be less likely to stain white fabrics, it will no longer remove rust or react spectacularly with Mintos.