Due to rising inflation, "It's A Pound" shops throughout the UK are having to consider major changes to their business.
There are many different chains of "It's A Pound" shops, including the original "It's A Pound", "I Can't Believe This Only Costs £1", and "How Much Does This £1 Item Cost?". It is estimated by pound shop owner Itzy Pound that pound shops contribute as much as 73% towards British economic output.
However, a long period of high inflation means that pound shops are currently barely profitable with their current business model. "It's A Pound" are considering renaming their shop to "It's Two Pounds", but it is thought that the move will not be popular. An alternative solution being pursued by the "£1 or die!" franchise, is simply to cut all of their stock items in two, and maintaining their £1 policy. This can be a bargain for someone who buys the bristly end of a £1 brush, but whoever buys the wooden end will have basically a stick.
Whatever happens, it's clear that "the pound (shop)s will look after themselves".