CANADA - Research in Motion Co. was not thrilled that they were forced to give something back after millions of customers lost service on their Blackberry. Some believe that Blackberry is seeking to regain attention toward itself and away from Apple, but it was certainly costly for those without cellphone service for over a week.
Analysts are still trying to rule out whether web traffic to the Major League's Baseball site caused the crisis because of the popularity of the World Series this year.
As a courtesy, Blackberry will provide free apps for free including games, news, and gum. The PR team believed this was going to be an easy fix considering the PR nightmare.
Additionally, spokesperson from R.I.M. commented on the free apps for people, "We are committed to providing the best of service for our mobile users even if that means hacking into AT&T monopolized satellite networks."
Customers began retrieving their free apps one app at a time but due to the scale of the cellphone blackout, Research in Motion might actually run out of apps and have to go out of business. The upside of all of this is that Blackberry will afford more media attention than Apple until the controversy is over.
In other related news, Apple has officially sold more than 1 million iPhones just on pre-orders.