After the tragic news of the death of Apple guru, Steve Jobs, and the recent problems that have beset RIM's Blackberry systems, share prices at both companies have fallen alarmingly.
"Although this is the ideal opportunity for a great headline," said industry analyst, Alan Liszt, "it's a tragedy for the people involved and shouldn't be skitted."
Unfortunately, Liszt's wise words have come too late.
"Apple has always been the most saleable stock," said Dorking greengrocer, Richard Plums. "In recent times, blackberries too have been flying off the shelves. Although, with blackberries you can pick them yourself for free from hedgerows."
Plums has seen sales fall since the news broke.
"I've not got as much stock," he complained. "When Steve Jobs died, I had about half as much stock in apples. The problems at RIM have resulted in my blackberry stock also falling. Although with blackberries, it could be that their season is over."
With falling stocks, both Apple and Blackberry are in a jam, and will be looking to rebuild their reputation as quickly as possible.
"It's a bad time all round for fruit based telecommunication companies," said Plums. "I full expect Orange to be the next to suffer problems. I do have a good recipe for left over apples, blackberries and oranges, though. So I should be quids in."