British newspaper The Guardian has been trying to break into the US market for years. The development of Guardian America, a London Guardian press perspective on the colonies seemed like the break through break the journal has been seeking.
That is until they launched their most recent advertising campaign. British ad agency BIG pitched the radical idea of carving the Guardian "g" logo into the Mount Rushmore monument to some of the most revered American Presidents.
Guardian America as a result of this sculpturally invasive procedure has become anathema to the US news market. Spoof.com news hound Curry Tevents tried to explain the unexpected outcome:" The US news devouring public has put up with the likes of Rush Limbaugh and Pat Robertson's 700 club. They watch FOX NOT REAL NEWS the way smart people read the NY Times. So why did the Rushmore incident have a greater negative impact than Limbaugh's lies and FOX's falsehoods? Look at the ad! It makes Roosevelt (the racist hunter, not the semi-socialist good guy) and Lincoln look like they are kissing. The American pioneer spirit, as gay as those frontiersmen were, has always had trouble with finding the "g"-Spot.