The Vatican switchboard was jammed yesterday when the ageing Pontiff offered discounted terms for all weddings booked for this summer.
Under the terms of his Catholic Church buy one get one free offer', all prospective couples must be virgins and must not have entered in any similar schemes before.
As a special introductory offer, the Pope will personally drive the first 10 brides to a church of their choice in his specially modified 'popemobile' .
The Catholic Church has traditionally opposed divorce and in the unlikely event of this happening, the Pope's offer also gives a 10 year no-divorce money-back guarantee.
Vatican insiders were amazed at the response from couples eager to take up the offer.
The mood was summed up by the Pope's press officer;
His Holiness wants his church to move with the times and with his contacts in high places, he can beat any offer made by the supermarkets.