Hull City, like all newly promoted premier new boys can look forwards to the financial benefits of their new-found status. Even though Phil Brown has been thrifty in his purchases, picking up some real bargains, he has build up a large squad whose wages need paying.
Help is on the way, however in the most unexpected form: pork pies! Yes, Melton Mowbray Pork Pies Association, set up to protect the integrity of the traditional British fare, has offered to sponsor the Tigers if they agree to sell only the 'real deal' at half time rather than the usual 'Pukka Pies'.
Phil Brown should be pleased but the 'Baggies' manager is reported to be fuming!
Many people are aware that his siblings made their fame as the Chuckle Brothers but few know that Tony Mowbray's great grandfather: Ebeneza Mowbray developed the original pies which will soon be on sale at the KC stadium and that his great grandfather's recipe may well pave the way for further success for his bitter rivals.
Hull MP, John Prescott is backing the idea all the way. He was reported to have said:
'They sell pies at half time? When's the next home game?'