With people queueing around the loo block for hours to be first to try the new Apple i-Toilet, executives from the company claimed it was their best launch ever.
With the bottom falling out of many people's world, the new i-Toilet provides a high-tech solution to allowing the world fall out of people's bottoms.
Speaking at the launch, Apple chief executive Steve Jobbie explained that the new i-Toilet was nothing short of a technological marvel. He said that regardless of what computer knowledge the user had, downloading to the local sewerage system was now easier than ever.
And for those who enjoy playing on-line poker, the new i-Toilet guarantees a straight flush every time without having to worry about using a credit or debit card. Mr Jobbie claimed that all that was needed was some soft toilet tissue.
Independent companies are already providing what they are calling cr-aps for the Apple cr-ap store, including social newtorking software such as Arsebook and Twishitter.
"At least it will stop people complaining that an i-Pod Nano isn't much to go on" Mr Jobbie said.
The new i-Toilet is available in any colour as long as it's white.