Written by Jacob Baker
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Saturday, 16 February 2008

image for Advertising stupid women

As part of the nature/culture division (Ortner 1974), we see numerous representations of stupid women in popular culture. The division of the world into the male symbolic realm of culture and the female domestic realm leaves women as intellectually inferior.

In popular advertising this trope is expressed in visual senses (as women's faces are composed in such a way as to suggest stupidity), as well as linguistic senses (women are seen saying stupid things or being portrayed as unable to think for themselves without assistance of a man).

How do you respond to the idea that these depictions of women (as being intellectually inferior) are justifiable given the idea that advertising is "fun," tongue and cheek, etc?

Can you find examples of men being represented in the same way (as intellectually deprived)? How do such ads compare to the ads relative to women? What cultural, political or other formations led to the development of this form of advertising?

Many questions but all lead to one point, women should not be allowed to look stupid anymore by canceling all advertisements with women on it.

It's true that all women on adds are stupid but how stupid can a stupid woman call herself stupid by looking stupid every stupid time even on a good stupid day in front of other stupid women?

The story above is a satire or parody. It is entirely fictitious.

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