TV schedulers are considering pulling a documentary about singer Lily Allen after she begged her fans not to watch it.
The C4 show, Riches To Rags, airs over three episodes beginning next Tuesday.
But the 25-year-old star has gone on Twitter to ask fans not to watch: "I'm inclined to ask you not to watch it because quite frankly I'm embarrassed."
She has apparently taken issue with the first episode's concentration on her eating disorder last summer.
Now C4 schedulers are said to be tearing their hair out.
"Who's going to watch now?" demanded one. "I mean, this has been all over the tabloids... Lily asking people not to watch. Ha ha - sorry, just remembered a bad joke.
"Well, of course they'll do as she asks," he added before whistling happily. "Stands to reason, doesn't it?
"God knows how we'll fill the gap in the schedule. Heh heh heh. Sorry, that joke again - can't shake it."