NEW YORK - Former "Sex and the City" star Sarah Jessica Parker has thrown her veteran pheromones into the celebrity perfume ring. Parker, 39, recently inked a seven-figure deal with Coty Inc. to develop Scent of a Woman fragrance.
"This will be a fragrance that evolves subtly, almost unnoticeably, like Sarah Jessica's nose," said Helen Mills, head of research and development at Coty. "At the same time it will be evocative enough to make a blind man see."
Parker promises that her fragrance will be sexy, "like the fragrance of a garment worn next to the skin." Perhaps somebody should tell her that the further a garment is worn from the skin, the better it is likely to smell. Otherwise Fruit of the Loom's Two Sets of Tennis body mist would be a top seller.
Talking to Interview by cell phone from the back of a limousine as she was being ferried from her personal trainer to her personal body waxer, Parker said she had been hesitant about launching a fragrance within a year of launching her Shine Like Mine hair care products and her Pucker Up lip gloss.
"I didn't want my fans to think I was just selling my name again," said Parker, who was last year's face of the Gap clothing chain and whose line of guilt-free frozen desserts hits the stores this summer.
Eventually Parker's sense of civic responsibility carried the day. "I have been invited into women's lives," she said, "and I take that seriously."
Women, it appears, don't take the invitation quite as seriously. They've issued similar invites to Britney Spears, Paris Hilton, Beyoncé, Jessica Simpson, J. Lo, Celine Dion, and Mary-Kate and Ashley Olsen-all of whom are loitering around the fragrance counter hoping to convince women that their lives could improve by a magnitude of ten if only they exuded notes of Tahitian vanilla, white chocolate, coconut cream, and honey when they rushed into the office after dropping one kid off at school and the other at day care.
Despite the competition, Parker waves off any suggestion that hers will be a me-too scent. "It won't be trashy, like Paris Hilton's Lickety Split toilet water; nor will it scream 'cheap,' like Jessica Simpson's Smells Like Teen Strumpet body gel. Mine is not a scent that will follow a guy home, borrow his razor, and then cling to his bedroom carpet for weeks. My fragrance will have social skills."
Before ringing off, Parker revealed that when she went to the hospital to give birth to her son two years ago, she brought her perfume into the delivery room. "Fragrance is such an important part of the daily routine," she said, "especially on days when you don't have time to shower."
According to Robert Downey Jr., with whom Parker lived for several years, those days occurred far too frequently. "She ought to call her fragrance' Stench of a Woman," said Downey, whose own fragrance, Nose Candy, is set to debut April 1. "That chick had an approach-avoidance relationship with water."
In related news, Elizabeth Arden announced yesterday that Tickle Me Elmo, the new fragrance by child actress Dakota Fanning, 11, will be available at Toys R Us next month.