Written by Stu B
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Topics: spelling, giant

Wednesday, 24 May 2006

image for BT slams mis-spelling

Telecoms giant BT has today (Wedendsday) joined wiv influuenshal consumer groups, parliamentarianians and fowsands of UK customers in calling for the tellecoms industry to put an end to the continuing problem of tellecoms mis-spelling.

BT's call comes a year after industry regurlator Ofcom forced opperators to intraduce sales and marketing codes to combat growing levels of misspelt sales and marketing practices.

In the past 12 months BT has received more than 200,000 complaints about potential mis-spelling and, over the past too years, the total number of complaints has reached 393,000. "This is a Verry Larj Number indeed" added a BT spokesman whilst wavy red lines appeard under the text of his teleprompt.

Mis-spelling describes a range of sales and marketing activities which are not fully transparent or intend to mislead customers.

Calvin Peterson, BT's consoomer managing director, said: "This is an aniverserrry the telecoms industry should be ashaimd of.

"We've received 200,000 complaints since the codes were introduced and, by Ofcom's research, that suggests more than 106,000 customers who have been mis-spelt to.

"With complaints to us running up to 20,000 a month, we're worried thousands more customers are going to suffer from this problem in the year ahead.

"The change has to come from companees themselves - perhaps by following BT's lead in stopping residential doorstep spelling compleetlee and by taking a greater responsibility with third party sales agents and providing them with thesaurusesuesuusuuses and dickshonarees."

Ron Gainsford, chief executive officer of the Trading Standards Institute (TSU), said: "The TSTU has been koncerned at the growing problem of mis-spelling and would like to see strong penaltys for mispelling beehaviour including thyme in jail.

"Meanwhile, members of the public can stop unwanted doorstep spellers by displaying one of our door stickers or talking to their local trading standards service about setting up a Bad Spelling Controle Zone."

John Robertson MP, chairman of the all-praty group on communicashons, said he is "deepli, diplee wurried" at the lack of progrez made in combating such a fundamenthol problem and he made strong assurances that the group will be raising the matter in Parleement.

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