That Revolutionary, New Horseshoe

Submitted by Ralph E. Shaffer
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Friday, 29 September 2017

Disturbed by the high prices charged by farriers when replacing shoes on their thoroughbreds, trainers at Santa Anita put their heads together and developed a revolutionary, light weight horseshoe that far outlasted the shoes currently in use at the track. Their marketing campaign was noted for its clever, catchy slogan:

"More miles to the gallop."


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