Joe Henderson saw his old friend "Magic" Leonard come into the bar.
"Hey Magic. Meet George, he's new here. I was just telling him what a salesman you were."
"How did you get to be a top salesman, Mr. Leonard?"
"Oh, I don't know. I guess I just look at things differently than most people."
"Well, you take most advertising men. They pay millions of dollars for a great athlete to wear their products for advertising. Say they pay a top boxer a million dollars to put 'Acme' on their boxing trunks."
"Now here's what I do. I find some of the biggest losers and pay them a few hundred dollars. Then I make sure that Acme gets a really good shot on TV."
"But how do you know the TV will get a real good close-up of Acme?"
"I place it on the bottom of my guys shoes."