Yamaha head of artist relations:
Yamaha has launched its own in-house label in the US and is offering artists a 50% share of recorded music revenue.
The label, Yamaha Entertainment Group, is a part of Yamaha Corp. of America and was born out of the instrument manufacturer's two-decade relationship with Elton John, according to Billboard.
British rock band and Rocket Entertainment Group act Leogun is the first signing to the recorded music arm.
We started with artist endorsements using Elton 18 years ago, and our relationships with artists have continued to evolve.